Meet Randy Rohde — The News Guy Reshaping Digital PR and Brand Visibility
In today's competitive landscape of digital marketing, not many experts have carved out a niche quite like Randy Rohde. Serving as the founder of The News Guy and 38 Digital Market, Rohde is widely recognized as a widely respected PR expert who assists companies establish credibility, climb to the top of search results, and secure coverage on 900+ media outlets.
An Unconventional Path to PR Expertise
Rohde's road to success has been far from traditional. After earning a business education from schools such as Michigan Ross, he launched his professional life in retail operations — running national retail stores, handling multi-unit management, and eventually overseeing operations at two national retail companies.
But the entrepreneurial spirit was always there. With a team of partners, he launched a national service provider, completed a successful sale, started another, then settled in Cleveland, Ohio, where he scaled a company to operate in five states — and sold that one too. Somewhere along the way that he became captivated by digital marketing.
Press Releases With a Purpose
Today, Rohde operates 38 Digital Market, a digital marketing agency headquartered in Chagrin Falls, Ohio. Via his signature brand "The News Guy," he offers a comprehensive suite of services designed to generate measurable outcomes for businesses.
His core offering is check here press release distribution, publishing content across prominent news platforms like AP News, Yahoo Finance, Benzinga, and Business Insider. Complementing that core service, Rohde delivers expert guest posts on top-tier media outlets, SEO and local SEO strategies, white-hat link building campaigns, and PPC advertising.
Where PR Meets AI
Perhaps the most forward-thinking aspect of his work is his pioneering approach to AI search visibility. He views press releases as a form of AI prompt engineering — allowing companies to control what AI systems like Google AI Overviews, ChatGPT, and Perplexity say about their business. This cutting-edge approach gives businesses a significant advantage in the rapidly evolving digital landscape.
A Renaissance Man of Media and Marketing
Rohde's impact stretches much further than client work alone. He hosts two podcasts — "Hot Off The Press," a daily show dedicated to press releases, SEO, and digital PR that has surpassed 400 episodes, and "Running the Bases with Small Businesses," an interview series featuring entrepreneurs and small business owners.
As a sought-after speaker, Rohde has shared his expertise at notable gatherings across the globe, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's appeared as a guest on numerous podcasts such as The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
On top of all that, Rohde holds IMDB credits as a producer, actor, and director — demonstrating his ability to tell compelling stories both in film and in business.
The Bottom Line
As he's fond of saying: "Visibility without credibility is a missed opportunity." For businesses looking to build authority, boost their search rankings, and lead in the age of AI, Randy Rohde and The News Guy deliver the results that matter.